Today is a big moment. I’m launching the new Roastersaurus branding and, with it, something I’ve wanted to bring into coffee for a long time: playfulness. It started with the dinos, first brought to life by the talented @kill_beef, and now it continues with the new packaging and introduction of Roastersaurus cards.
Coffee often gets wrapped up in seriousness, when it should feel like a small moment of magic. I love its technical side, but I want it to feel more like play than study. That’s what Roastersaurus is about: turning coffee into a game we can explore with curiosity and fun. The stats on each card gamify the technical side, making acidity into Agility, sweetness into Charm, and aftertaste into Stamina.
For me, these cards are about more than collecting (although thats definitely on the cards 😂). They are about tapping into that inner child we all carry, the part of us that still lights up at something simple and playful. If my coffees and cards can give someone a moment of joy, a smile that lifts them out of the grind of daily life, then they are doing exactly what I hoped.
Sweet Valley, Slipwing Archaeopteryx
The first coffee to carry this new identity is Sweet Valley, from Potosí farm in Valle del Cauca, Colombia. It represents the Slipwing class, boundary-breakers who shatter the frame of what coffee should be. Sweet Valley is a blend that changes each harvest, built from a mix of varieties only the farm truly knows. What might be dismissed as chaos is in fact harmony, a vivid, fruit-driven natural that shows the playful energy of disruption.
The card artwork by @kitsukaizen captures this beautifully: the Archaeopteryx flying through the farm, pulling coffee cherries and leaves into its wake, with the house of Café Granja La Esperanza standing in the background.
Microraptor, Mythic Capulinero
To celebrate this launch, I have also held back a tiny amount of Microraptor. Earlier this year I secured the only 24kg of Capulinero in the UK, and while most of it sold out almost immediately, I kept this last batch for today.
Microraptor represents the Mythic class, the rarest of them all. Produced at Beneficio La Chumeca in Costa Rica, Capulinero was born of an accidental three-phase fermentation shaped by sudden rains. Flocks of Capulinero birds appeared during the process and departed the moment fermentation was complete, giving the coffee its name.
This re-release is also special because Microraptor is the first coffee to come with a foil Roastersaurus card. Just like the coffee itself, the card is scarce, precise, and one of a kind.
What the Cards Mean
Each card shows an archetype, illustrated artwork, and a set of stats. Those numbers will have their own reveals later, but for now you can think of them as levels that connect back to the cup.
- Agility → acidity, the brightness and speed of the flavours.
- Bite → the lively snap or winey edge that makes a sip feel electric.
- Power → body, how commanding or delicate it feels.
- Armour → structure, the frame that holds everything in place.
- Stamina → aftertaste, how long the flavour echoes.
- Charm → sweetness, the playful or elegant appeal.
It is a way of turning the technical into something characterful, almost alive. You do not just read a tasting note, you feel whether a coffee is agile, charming, or bitey. It is fun, figurative, and surprisingly intuitive once you think about it.
Every pack of these coffees comes with its own limited edition Roastersaurus card. Keep them safe. Their full meaning will unfold soon.
This is only the beginning of Roastersaurus in its new form. Sweet Valley and Microraptor open the door, but there are more archetypes, more coffees, and more adventures to come.
As a small brand, every single purchase makes a huge difference and allows me to keep building these Roastersaurus adventures. Preorders for both coffees are now open here, and stock is very limited. Collect your pack, keep and eye on instagram and this blog for the more reveals, and be part of the adventure as it grows.
Roastersaurus 